Projects

Programs, Plans and Participation   Branding and Identification Systems / Naming and Nomenclature   A brand is not just a company’s name or trademark—it is its reputation. Through shared experiences with its audiences over time, a critical relationship is established in which values are identified, affirmed and consistently applied at every point of contact. Like most successful relationships, an organization’s brand requires a long-term commitment with the understanding that change, in one form or another, is inevitable.