Bell & Howell Company Shape Perceptions and Success is Inevitable This Bell & Howell annual report represents the beginning of a multi-year communication plan to reposition the company from its origins as the manufacturer of mail-handling machines to producer and distributor of software products. The report focuses on customers and markets across internal divisions and brands. We used a red monitor to serve as an iconic device to demonstrate the pervasiveness of Bell & Howell products in everyday life.