Projects

Spiegel Inc.   Repositioning the Customer’s Mindset   Spiegel is one of the nation’s leading direct marketers through its catalog company. When the company was redesigned to become the department store in a catalog the annual report became financial document that sold shoes. Rather than ignore the fashion forward positioning of its merchandise Speigel embraced the opportunity for the report to demonstrate its marketing prowess and energise its annual at the same time.