Projects

Whirlpool Corporation   Demonstrating Innovation   The Whirlpool Corporation is one of the world’s leading manufacturer of household appliances. Whirlpool’s best product is innovation at every level, in every decision and in every appliance. To help support Whirlpool’s core innovation concept, examples affirming that positioning are highlighted. The front cover opens to reveal Whirlpool’s Innovation Pipeline that demonstrates how they develop, plan, implement, manufacture, deliver and service innovation as an element of their culture.