Projects

First Health   A Niche as Big as the Grand Canyon   The company’s old name, HealthCare Compare, focused attention on price alone, not the quality of its service. As this country’s most comprehensive healthcare provider for employees of nationwide businesses, we chose to emphasize quality, putting “health first” in the company’s new name, and depicting blended hearts of patients and caring professionals in the trademark to reflect the service, the attitude and the promise of First Health.