Projects

ReVital   A Corporate Goose   ReVital freezer pops were a moderately successful frozen electrolyte product for small children. A new president wanted to refresh their product line and overall communication mix. Essex Two redesigned and expanded the packaging and re-vamped “Huggs the Penguin,” their cartoon spokesman, as part of a comprehensive sales and marketing effort. The parent-focused print and broadcast advertising we developed were a direct extension of the sales messages presented to national and local distribution and retail partners.