- reason 24 : Less is More, More or Less
- reason 23 : Pursuing Excellence is a Mistake
- reason 22 : Kiss Me
- reason 21 : A Thinking Quiz
- reason 20 : Dead-end Thinking
- reason 19 : A Review of Reason(s)
- reason 18 : The Corporate Pilot
- reason 17 : A Stitch in Time is Timeless
- reason 16 : Divorce Corporate Style
- reason 15 : The Messenger of Meanings
- reason 14 : Pricing Success
- reason 13 : Changing Brands