Camp Buffalo is a community of 19 unique homes designed to be more than just cottages. They remind potential owners of simpler, less complicated times when there was more time for ourselves. The objective was to create an image and the appropriate communication material that would develop an immediate connection with several audiences by stimulating a vestigial memory.
P O S I T I O N I N G : We redesigned a scouting merit badge circa 1940s with a “buffalo” reflecting the New Buffalo, Michigan location of the project. Additionally we created unique logotype configurations for each of the different cottages, contributing to the unique and personal style of the overall project.