Born Learning, originally, was an early learning initiative for children, eventually expanding into several collaborations with local community groups, as well as the City of Chicago. It was a public engagement campaign helping parents, grandparents and caregivers explore ways to turn everyday moments into fun learning opportunities. It has now become a significant extension of the United Way.
P O S I T I O N I N G : Essex Two created, developed and produced every aspect of the initiative from the naming and nomenclature through the visual identification and iconic imagery to the educational and training materials. Strategic planning and additional marketing materials and procedures were expanded when the City of Chicago and the United Way adopted of the program.