P O S T E R S
Posters are to design, what poetry is to literature.
Posters present 90% of an idea while providing an opportunity for anyone, viewing the poster, to contribute to the experience.
Just like answering a clever a riddle, completing a difficult puzzle or getting a new joke; the act of contributing is rewarding.
This active collaboration enhances understanding and affirms ownership of a shared idea.
With all two dimensional hubris aside, a poster’s job is to attract the attention of everyone from 25 feet away.
To be a successful, the attraction must be meaningful enough to bring those viewers closer to the poster and than even close enough for them to appreciate how it’s content benefits them.
Posters, like all effective communication, have more to do with engagement and awareness than selling/marketing.
Joseph Michael Essex, Managing Partner
SPECIAL NOTE: Because several of these posters have received medals from the New York Art Directors Club they were select for the poster collection at the Museum of Modern Art in New York.