Formerly a boy scout campground, Camp Madron, was converted into a second home community located 90 miles from Chicago. Centered on a 60 acre spring fed lake, in Michigan, the common areas include a lodge, beach area and fruit tree orchards. The architecture was inspired by Shaker simplicity and discipline.
P O S I T I O N I N G : We worked closely with the architects to identify, position and visually capture the philosophy and cultural elements expressed through the design of Shaker homes, barns and community buildings. The textural qualities of the imagery manifested in the trademark and the communication materials, connects directly with the spirit of the architecture.