Chicago Times Magazine was designed to appeal to those who wanted more depth and the implied understanding that comes from well-sourced and well-written local news stories. The published insisted on a 75/25 balance of text to imagery. Editors wanted strong images and stronger stories. Advertising wanted to aggressively compete with the only other local, 4 color process publication, for ads dollars, with slightly lower pricing.
P O S I T I O N I N G : The cover, the front of the book and back of the book had to work independently and collectively. Headlines, subheads, decks and opening paragraphs had to work hard as the images to attract and hold the reader.