At Children’s Memorial Hospital, unlike with adult patients, children can not always speak for themselves. Some may need their parents and healthcare professionals to identify, treat and help them recover from illness. This wellness triangle forms the philosophical foundation, for the treatment of children, at Children’s Memorial Hospital.
P OS I T I O N I N G : The trademark symbolically reflects a first gift, from a child to a parent. This image acknowledges a connection of interdependence that will last a lifetime.
The interviewing process used to develop the “Brand Positioning Document” for Children’s has helped unite its many diverse audiences around their shared goals and values. In Chicago, the name Children’s can only mean one place. There is no need to say more.
Special Note: The reaching hand, in the trademark, is soft focused yet anatomically correct. It was paramount that the image reflect the importance of the critical and interdependent relationship between the patient, the medical professionals and the parents.