John Ballantyne’s Crazy Heart band is the most perfect example of honky tonk music. At the intersection of John Prine, Johnny Cash and Kris Kristofferson everyone is run-over by Crazy Heart. Their music is performed by truly gifted musicians that were reborn with their music in the 60’s and slathered with BBQ. The band provides both memories and messages to those that need both.
P O S I T I O N I N G : The need was to design a word-mark that was of its time and yet almost timeless. The “original” typeface was like a new pair of blue jeans, rolled up wet, tied to the front bumper of a Peterbilt and driven across the interstate until dry.