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Essex Two

We See What You're Saying™

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fresh furniture

David Alan Robbins designs and builds handmade, custom furniture. He needed an invitation to a custom design furniture show in Manhattan, one that would bring potential clients and the New York press to his trade show booth.

P O S I T I O N I N G: The invitation we created for him was so successful the review of the trade show, in the New York Times, was entitled Fresh Furniture. The furniture designed by David Allen Robbins was featured in three of six photographs used in the article. He sold every sample he bought, even the shipping crates his used display pieces for his furniture.

The unrefined texture and treatment of the event imagery and invitation also supported the identity we designed for his business.

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A Design by Objectives™ Consultancy
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