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Francis W. Parker School is an independent school serving students who live in the Chicago area from junior kindergarten through twelfth grade. The school is based on a progressive educational philosophy that emphasizes community and citizenship. Parker boasts the first official parents’ association as well as one of the first school newspapers to be written, typeset, and printed by students in 1911. Parker’s alumni represent every practical discipline from the political to the theatrical.
P O S I T I O N I N G : Even before completing over 60 interviews it was evident that a new identification program would be a mistake. What was needed a was re-envisioning of Parker historical shield and a more contemporary and consistent application of its branding elements. To follow that approach, for branding purposes, the school’s name was shorten to the founder’s last name and a “promise statement” was added to its signature.