Family Communication, Inc. (now Fred Rogers Productions) was the publishing and production company of Fred Rogers. In college, Fred earned a degree in music composition and in 1963 he was ordained as a minister of the United Presbyterian Church. In 1968 Fred first hosted and produced “Mr. Rogers Neighborhood” broadcasting on the PBS network for over 30 years.
P O S I T I O N I N G : The design and production of the identity and its branding elements were guided by Fred’s desire to have a visual expression of a core family; parents and a child, without regard for gender, race, or sexual orientation. A very gentle man ahead of his time.