Hotel EMC2 is the brainchild of developer Scott Greenberg, president and CEO of SMASHotels. “I wanted to tackle the challenge of elevating the more menial aspects of a typical guest experience by creating more interactive elements that spark curiosity. This cutting-edge technology amplified throughout the property exemplifies our passion for creativity and education, and further illustrates the art and science intersection philosophy.”
P O S I T I O N I N G : With Scott’s support, we did what he asked us to do.
Special Notes: The illustrate images throughout the common spaces of the Hotel are by noted Chicago artist/cartoonist Jonathan Plotkin. The individual letters that comprise the Hotel EMC2 trademark and the EMC2 typeface are modified and augmented letterforms based on the Atelier Neue typeface, designed by Samuel Carter Mensah in 2012. The logotype for the ALBERT restaurant was provided by the architects.