Independent Colleges of Indiana is an association of 31 colleges and universities as large as the University of Notre Dame and as small as Saint Mary’s College. While not directly state supported, their need for identification and acknowledgment as significant contributors to the educational community within Indiana required a more visible and dynamic presence.
P O S I T I O N I N G : The colleges are paradoxical. Together they form a familiar and stable entity yet they demonstrate their independence distinctly. The collecting arrows and coalescing star reflect their shared values. Additionally, their first initiative was a statewide institutional, fundraising effort designed to present to all of the audiences why they came together and how Indiana and all of its citizens benefit from their organization.