Independent Publishers Group (IPG) is the second largest distributor of publication in the country. It is a serious publishing enterprise, one with a substantial reputation for integrity, expertise and personalized service by stand-up people.
P O S I T I O N I N G: The Independent Publisher Group is a multi-decade client, one for whom we designed a second generation trademark. iPg monogram is the latest. Twice a year iPg produces between 10 and 14 category-specific catalogs of the publication they distribute. To create interest, anticipation and humor we initiated a visually memorable approach to the design of each cover.