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Indiana University Purdue University Indianapolis is a shared campus between these impressive universities. The advantage for students is that they may earn a degree from either institution. The disadvantage, as expressed by its illustrious graduate Kurt Vonnegut the name (IUPUI) is pronounced “oowie pooie”.
P O S I T I O N I N G : The objective was two fold, to promote the advantage by focusing on “Why not both?” and ameliorate and/or minimize the disadvantage by shaping a monogram that acknowledge their independence and interdependence.