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The Indianapolis Zoo, the White River Gardens, the Indianapolis Zoological Society and the Lowell Nussbaum Society shared a campus, a parking lot and several board members in downtown Indianapolis along the White River. The repositioning the groups under one brand and one identity with multiple exhibitions would improve marketing and fundraising activities. Dollars could be pooled, benefiting all of the groups as well as the citizens of Indianapolis, the state of Indiana and tourists throughout the Mid-West.
P O S I T I O N I N G : With the Nature’s Window concept, each aspect of the combined attractions would be acknowledged by permitting rotating images of animals, insects, fish and flowers to break out of a graphic window, framed by the same logotype.