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MASQUE is a lifestyle retailer whose raison d’être is clothing and the fun you will have wearing them. The Southwest motif is a serious part of the concept; warm weather cloths and accessories for those who follow the Sun or wish they could.
P O S I T I O N I N G: The Southwest motif set the table for every aspect of the identity and the brand application from custom design jewelry sold in the store, on-line and at Nieman Marcus to a catalog business that almost out earned the brick and mortar box.