We See What You're Saying™
Methodist Hospital’s lighthouse trademark represented an actual beacon sitting atop its building for over 75 years. The light from that beacon could be seen for miles in every direction. The lighthouse symbolized the hospital’s commitment to the city of Indianapolis and the surrounding metropolitan and suburban communities. It was suggested that a new image may be needed to reflect a more contemporary, service-driven institution of dedicated and caring professionals.
P O S I T I O N I N G : While we did present new trademarks ideas, our recommendation was to redrawn the original image. The familiarity/equity of the lighthouse visual was much too valuable to be totally discarded. The re-envisioned trademark with a one-word name, created a signature that reflected a more contemporary image while affirming Methodist’s direct connection to its history. In this way, past and future generations will be reminded of the hospitals’ consistent and continuing service to its many diverse communities.