Oprah Winfrey and Harpo Studios are celebrity brands. With this kind of brand, names, faces and intersecting memories evoke the strongest of connections. Oprah Winfrey’s brand carries with it so much positive recognition that even the name of her magazine only required
a single letter title.
P O S I T I O N I N G : The trademarks, marketing materials, building signage and the consistent application of the identification package initially built a simple brand platform.
This positioning articulated a critical relationship between the artist and her audiences. At the same the branding elements were prepared to serve as a creative catalyst for the broadest possible extensions of the overall brand and it’s futures projects.