We See What You're Saying™
Ben A. Borenstein & Co, like every industry, has people in it who do what they do better than others. Sometimes the best companies are the largest ones in that industry, but most of the time the best ones tend to be smaller. BABCO is smaller than some and larger than most, but better in almost every category open to general contractors.
P O S I T I O N I N G : The goal was to create a trademark that reflected the character of a small entrepreneurial business with the sophistication, confidence and competency of a much large organization.