Ariel Capital concentrates its invests in small and medium-sized companies whose share prices are undervalued. Ariel lives by the old adage that slow and steady wins the race. This focused and patient strategy has enabled them to accumulate a wealth of knowledge and clients who share their values.
P O S I T I O N I N G : By redrawing its original trademark in the style once used for photography in the Wall Street Journal, Ariel was visually positioned along side serious players in the investing world. With the addition of similar logotypes, for the names of both Ariel Capital Management and The Ariel Fund, the repositioning was completed.