Trademark Categories: Applications

Each application category presents unique and appropriate characteristics that will support and enhance the clients communication goals and objectives.

Word Mark Applications: Shorter complete names that could stand alone with a unique presentation of it’s individual letters without becoming too complicated

Monogram Applications: Organizations whose names no longer reflect the current company’s business or entities with longer and/or complicated names

Pictogram Applications: When an organization’s essential nature or purpose can be reduced or synthesized to a familiar visual object or figure across language and cultures

Symbolic Applications: For applications when the essential nature of the organization is so complex or the diversity of its products and services are so expansive as to warrant a non-literal image, that could be emotionally or conceptual driven

Typographic Applications: Most effect when used for organizations with substantial brand equity who what to expand or update their current trademark without jeopardizing familiarity.