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Unbridled is a 200 foot multi-million dollar private yacht. It was designed and built for the William Wrigley family of Chicago. The request was to create a simple, iconic element that would visually embody the unbridled spirit of international travel and exploration; going any where, any day, any time.
P O S I T I O N I N G : A very formal capital letter that transitions into an informal, watercolor-like drawing of an aquiline figurehead was our recommendation.